For a wine that knows how to wait, time is a promise. That belief inspired “La Bogliona Takes the Stage”, the creative contest that brought our 125th anniversary celebrations to a close.
Last autumn, we opened the doors of our winery to the young, forward-looking creativity of students from the Academy of Fine Arts and LABA Florence. Their challenge was to reinterpret the label of La Bogliona – the Barbera d’Asti DOCG Superiore that more than any other wine expresses who we are: a wine that waits, that matures with patience, that preserves its expressive strength over time.
Why La Bogliona?
La Bogliona embodies our approach to viticulture and winemaking. Its story begins in the early 1970s at Poderi Bricchi, when Carlo Castino and Mario Pesce noticed that grapes from one particular parcel stood apart – richer, more concentrated, marked by a singular balance.
“La Bogliona grows on heavier clay,” recalls Carlo Castino. “It has half a degree more acidity, half a degree more alcohol, and half a gram more extract than Bricchi.” These were grapes that called for respect, for time, for a different path. The decision was to vinify them separately and give them longer ageing, allowing their structure and potential to unfold fully.
From that choice came La Bogliona: a single-vineyard wine, unique and unmistakable in character and style. A Barbera capable of standing alongside the great age-worthy reds, resisting the shortcuts of fashion and haste. A wine that helped reshape the destiny of Barbera itself, proving that this variety could – and should – be taken seriously.
To this day, La Bogliona ages slowly in large casks, reflecting the values that have guided us for 125 years: patience, respect for the land, and the ability to look beyond the present.
A Curtain Rises on Creativity
Fourteen young artists took up the challenge of translating the essence of La Bogliona and the values that have guided Scarpa for more than a century into visual form. The result was an intergenerational dialogue – works that speak to the present while honouring the past.
From November 29, 2025 – the date of the vernissage – the fourteen labels were displayed in our Gallery until the award ceremony on January 29, 2026, transforming the winery into a space where winemaking tradition and contemporary art meet and enrich one another.
The most-voted work was created by Fede Sigrisi, a student at the Academy of Fine Arts in Florence. His label tells its story through images: Sigrisi chose to portray one of our vineyards alongside Carlo Castino, a central figure in our history – the very Castino who, together with Mario Pesce, first recognised the unique potential of that parcel at Poderi Bricchi.
The winning label will now appear on a limited, celebratory release of 125 magnums of Barbera d’Asti Superiore DOCG La Bogliona, vintage 2021, to be released in September.
This contest was both a celebration and a statement of intent. We strongly believe in the potential of young talent – innovation renews tradition, reinterprets it, and carries it forward with new eyes.
The curtain falls on “La Bogliona Takes the Stage” and rises on a future where collaboration, creativity, and cultural initiatives continue to shape our story.
